How We Doubled Engagement For A Wedding Photographer Showit Website
See how we transformed a wedding photography website with a custom Showit design, plus the strategy that increased engagement by 128%.
When Alyssa and Ryan first reached out about their wedding photography website, they were ready to take their business to the next level. They wanted to increase their prices and reach their ideal clients in the high-end market, while staying true to their warm, approachable style.
The big challenge was that they were also juggling a growing newborn photography business alongside their weddings. How do you showcase both services without overwhelming people? We needed to create a custom Showit website that would be easy for both kinds of visitors to find what they need, without any confusion.
Deep Discovery: Strategic Research for Wedding Photographers
Before we started designing, I needed to find out what makes The Keel Collective special. I talked to their past clients to learn what they liked most, and looked at other top wedding photographers to see where Alyssa and Ryan could stand out.
After researching, I led a two-day strategy workshop with Alyssa and Ryan to blend my outside insights with their inside perspective. By the end, it was clear what would set them apart.
As a husband-and-wife team raising a family, they offered a perspective that truly connected with couples. On wedding days, they weren’t just taking photos—they were reliving their own memories and watching for those once-in-a-lifetime moments.
Building a Custom Showit Website That Converts
We gave their website a complete makeover. We got rid of the messy menu and used Showit’s design flexibility to put their wedding work front and center, while still giving newborn sessions a dedicated, intentional space.
The Strategy Behind the Design & Copy:
- Aesthetic: We went for a clean, sophisticated look that lets their light, airy photos shine.
- Copywriting: With help from Green Chair Stories, we wrote copy that sounds just like Alyssa and Ryan, while also sharing their own marriage story to help couples feel right at home.
- Portfolio Selection: We skipped the usual “sunset shots” many wedding photographers use and chose photos that capture the whole story of a wedding day, so couples could imagine themselves on their big day.
The Results (Plus a 128% Increase in Engagement)
But this transformation went far beyond making the site look beautiful. Shifting to a strategic Showit web design led to amazing growth in just the first year:
- Website engagement increased by 128%
- Time on page increased by 114% (visitors are actually reading!)
- Homepage visits increased by over 2,000%
But the true success goes beyond the numbers. Now, every couple who visits their site instantly knows what makes The Keel Collective special.
Hear It From Them
Watch Alyssa and Ryan share their experience working together on their website refresh:
Ready to Transform Your Photography Business?
The Keel Collective’s story illustrates a simple truth: when you make your message clear and invest in a strategic website design, things will start to fall into place. The right people will notice, sales will come in, and people will finally stop second-guessing how great you are.
Want to see if a custom Showit website could elevate your business? Let’s talk about transforming your online presence.
About the Author
Emma Hubanks is the founder + Web Design Strategist at Luma Liz, a web design studio transforming how established service providers show up online. With 11 years of experience in marketing, creative direction, and strategic design, she combines the proven StoryBrand framework with premium web design to help businesses become unforgettable in their markets.
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